WhitesGroup are a foreign exchange company based in Nottingham, They contracted me as a UX designer to architect their marketing sites from the ground up. I also worked on the core UX of their financial exchange desktop & mobile application.
The brief was to create an exceptional user experience on all of their public facing portals and applications, from the ground up.
I researched target market / demographic, competitors, value proposition & functional requirements. From a user centred approach, I reorganised the information architecture, user journey and content strategy. I then lead a team of developers & designers to help bring the experience to life. Design lead, I got stuck into front end code as well as architecting the UX / UI as a whole.
I then used sketch to create hi-fidelity wireframes, with an in-depth technical guide for design and developers.
Using invision & sketch, I was able to fully demonstrate user journey, responsiveness and even interactions to the team & stakeholders.