WhitesGroup

Story

WhitesGroup are a foreign exchange company based in Nottingham, They contracted me as a UX designer to architect their marketing sites from the ground up. I also worked on the core UX of their financial exchange desktop & mobile application.

Brief

The brief was to create an exceptional user experience on all of their public facing portals and applications, from the ground up.

Action

I researched target market / demographic, competitors, value proposition & functional requirements. From a user centred approach, I reorganised the information architecture, user journey and content strategy. I then lead a team of developers & designers to help bring the experience to life. Design lead, I got stuck into front end code as well as architecting the UX / UI as a whole.

I then used sketch to create hi-fidelity wireframes, with an in-depth technical guide for design and developers.

Using invision & sketch, I was able to fully demonstrate user journey, responsiveness and even interactions to the team & stakeholders.

https://whitesgroup.com/
https://whitespay.com/

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